How important is networking in blogging

Chances are you've heard how essential blogging is to the success of your marketing. Without blog posts, your SEO will also go under, you have no material for social media, you lose influence with leads and customers, and of course you have fewer pages on which you can write the calls-to-action (CTAs) that are so important for lead generation. can accommodate.

But why then do so many marketers have a variety of excuses for blogging infrequently?

Maybe it's because, unless you happen to be one of the few people who actually enjoy writing, blogging can be quite annoying. It is not for everyone to look for the right words and use them to form sentences.

Well, the excuses are over now. After reading this post, you will have absolutely no reason not to blog every day - And don't worry, you don't even have to invest a lot of time.

With the right guidance, anyone can write a blog post, as long as the topic of the post is correct. And now that you are an expert in your industry, nothing is stopping you from posting a great blog post every day.

Writing a Blog Post: An Easy Formula to Follow

1) Take your target audience into account.

Before you start writing, you should have your target audience clearly in mind. What does your audience want to be informed about? Which content is well received? This is where creating buyer personas comes in handy. Think about what you know about your buyer personas and their interests and take this into account when choosing a topic for your blog post.

For example, if your readers are young people wanting to start their own business, you don't have to teach them how to use social media - most of them will already be perfectly familiar with it. However, in this case you could write about how to use social media properly as a company - how to present yourself in order not to look too casual and personal but professional, and how to use social media for networking. With this small change, you're moving away from generic blog posts, and towards what your target audience is really wants to (and should) read.

2) Start with a topic and a provisional title.

Before you start writing, you need to choose a topic for your blog post. For starters, the topic can be kept general. For example, if you are a plumber you might want to write something about "leaking faucets". Then think of some variations on your title or different approaches to the topic to help you narrow it down. You may choose to limit your topic to “Tools for Repairing Leaking Faucets” or “Common Causes of Leaking Faucets”. A provisional title is specific and serves as a common thread as you write.

Let's look at a real post as an example: "Finding the Right Topics - How to Pick Google's Favorites" Appropriate, right? The topic in this case was probably “blogging”. The provisional title might have looked something like this: “The process of selecting a topic for a blog post”. And the final title ended up being: “Finding the Right Topics - How to Pick Google's Favorites”.

This is how the development from the topic to the provisional title and finally to the final title looks like. Even if the provisional title may be very different from the final one (more on that in a moment), it still provides enough information and allows you to concentrate on something specific in your blog post.

3) Write an introduction (and use it to captivate your readers).

First, grab the reader's attention. If your readers lose interest after the first few paragraphs - or even after the first few sentences - no matter how good your post is, they still won't give it a chance. There are a number of ways to arouse your readers' interest: Try a joke or an empathetic story, an interesting fact, or a statistic.

Then describe what your post is about and how it might be of interest to the reader. This gives the reader a reason to read on and at the same time relates to how the reader can use it to improve their work or life.

4) Organize your content.

Sometimes the amount of information in a blog post is overwhelming - for the reader and the author. So it's best to organize the information so that readers aren't put off by the length of the post. There are several ways you can structure your content: use sections, lists, tips, or whatever works best. What matters is one meaningful Structure!

Let's take a look at 12 Unconventional Productivity Tips That Really Work. There's a lot of information in this post, so we've broken it down into twelve points. Sub-sections have then been added to these sections that describe specific topics and make them easier to read.

To complete this step, all you really need to do is outline your contribution. This way, before you start writing, you will know which points you want to address and the order in which it is best to do so.

5) Write!

The next step - but not the last - is to write the actual post. Of course we cannot neglect that.

Write about something you are comfortable with and do additional research if necessary - the more information, examples, and data you have, the more compelling your post will be. In the case of external sources, make sure that the sources are correct.

Don't worry about the length of your post. The post should simply be "as long as necessary" to be useful and convincing.

6) Edit / correct your post and the formatting.

You're not quite done yet, but you're almost there! Editing is an important part of blogging that shouldn't be neglected. Find a colleague who has a good command of grammar and ask them to do the editing and proofreading of your post. Then you should check your formatting for the following ...

Selected image

Make sure you've selected an image that's visually appealing and relevant to your post. Since content with images is more likely to stand out on social media platforms, images nowadays play a very large role in the success of your blog post. Statistics show that emails with pictures are also preferred. So it is very important that the emails you send to your blog subscribers also include pictures.

Optical representation

Nobody likes ugly blog posts. And it is not just pictures that enhance the appearance of a post - the formatting and structure of the post are also important here.

A well-formatted and visually appealing post is characterized by the fact that headings and sub-headings are used to break up long sections of text - and that these headings have a consistent style. Screenshots should always have a similar, clearly defined frame so that they fit well into the post. The style should stay the same from post to post. A consistent style contributes to the professionalism of your content (and your brand) and is also easy on the eyes of the readers.

Subjects / tags

Tags are specific keywords that describe a post. It also allows readers to search for more content in the same category on your blog. It's not about adding as many tags as possible to each post. Instead, you should come up with a strategy for using tags. Think of tags as “Topics” or “Categories,” and select 10-20 tags that describe all of the main focuses of your blog. And then stick to the tags you selected.

7) Add a calls-to-action (CTA) at the end.

At the end of every blog post, you should add a CTA. Many people think that a CTA is primarily beneficial to the marketer. Your visitors read the blog post, click the CTA, and you ultimately generate a lead. But the CTA can also benefit your readers - use your CTAs to offer them more content that relates to topics similar to the post they have just read.

Isn't that a win-win situation? Readers have the opportunity to learn more, and the company gets a new lead ... who might even become a customer at some point!

8) Optimize your post for on-page SEO

After you've finished writing, it's time to optimize your post for search engines.

You may also be wondering whether you've added enough keywords. Don't worry too much about that. If you have the ability to build in keywords without disrupting the flow of readers, they will. If you can shorten your url to make it more keyword-friendly, go for it. But don't overdo it with the keywords - Google is too smart to fall for them.

Meta description

Meta descriptions appear below the post's page title on Google's search results pages. They offer searchers a brief description of the post before they click on it. Ideally, they contain between 150 and 160 characters and begin with a verb such as “learn”, “read”, or “discover”. Even if the keyword ranking algorithm of Google no longer takes meta descriptions into account, they can still ensure that searchers actually click on the article in the search results.

Page titles and headings

Most blogging programs use your post's heading as the page title - this is the most important on-page SEO element available to you. But if you've followed our formula, you already have a makeshift title that includes keywords that will grab your audience's interest. Don't try to put keywords where they don't belong - it will just complicate your title. However, if there are clear ways to use keywords in your post title or headlines, feel free to do so. Also, try to keep your headings short - preferably under 65 characters - so that they don't get truncated or truncated in search engine results.

Anchor text

Anchor text describes one or more words that link to another page - either on your own or on an external website. Choose carefully which keywords you want to link to other pages on your website, because search engines will take this into account when ranking your website for certain keywords.

It is also important to pay attention to which pages you are linking to. Link to pages that should achieve a good ranking for the desired keyword. The page could end up appearing on the first Google search results page instead of the second - and that would be great, of course.

Optimization for mobile devices

It is now crucial to have a responsive or mobile-optimized website. According to a report by Google titled "What Users Are Expecting From Mobile Sites Today" 74% of surveyed users said they were more likely to revisit a mobile-friendly website in the future. Based on such information and other similar statistics, Google now prefers websites that have been optimized for mobile use.

9) Choose a concise title.

Finally, it's time to put the finishing touches to your title. Fortunately, we have a simple formula for you to write succinct titles that will grab your readers' attention. It is important to note:

  1. Start with a provisional title.
  2. When editing the title, keep in mind that it should be precise and clear.
  3. Then think about how you can make your title more attractive - be it with good language, alliteration, or other literary means.
  4. You may be able to use some keywords to optimize your title for SEO (but only if it fits really well!).
  5. Finally, consider how to shorten the title. Nobody likes long, overwhelming titles - and remember, if there are more than 65 characters, the title will be cut off in Google search results.

Have fun blogging!

Originally published July 12, 2016, updated January 28, 2020

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