Can Magic Leap do it

Augmented Reality: Magic Leap fires half of its employees

The AR company Magic Leap is laying off numerous employees. According to a report by the Bloomberg news agency, the layoffs will affect around 1,000 employees, which is said to be around half of the workforce. CEO Rony Abovitz confirms layoffs on his own website without going into details. However, all departments are affected.

The COVID-19 pandemic is also an enormous challenge for Magic Leap, Abovitz writes in the public letter. In order to adapt to the new circumstances, the private user business is to be reduced in favor of business customers. "Our management team and investors still believe in the long-term potential of our products, but the short-term profit opportunities are currently in the enterprise sector," writes Abovitz.

$ 2.3 billion

Magic Leap manufactures the AR glasses of the same name, which were considered the holy grail of the industry before they were released and were accompanied by enormous hype. The Florida company has raised US $ 2.3 billion in investor funds for the development. Magic Leap is now looking for more investors, writes Bloomberg. They could come from the medical field, for example.

From the beginning, however, Leap had a difficult time in the consumer sector - this was not least due to the sales price of 2300 euros for the first edition Magic Leap One. In practice, the Leap One also disappointed many with its limited field of view.

AR is having a hard time with private users

Other AR glasses have never hit the end-user market either. Google's Project Glass was originally intended to sit on the nose of private users, but over the years it has developed into pure business use. Microsoft's Hololens is also designed for the corporate sector.

AR glasses show virtual displays in the real environment. In this way, they differ from VR devices, which exchange the entire field of view for a virtual environment. This can be used in factories, for example, to display building instructions or additional information about parts.

In contrast to other AR glasses, the Magic Leap not only consists of a headset, but is also supplied with a connected mini PC that is attached to the belt. The PC is based on Nvidia's Tegra X2 architecture, which is supported by 8 GB of RAM. (there)

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