How do I get dofollow backlinks easily
Backlink explains: How to build backlinks
And so we come to a crucial question for the scalable backlink structure:
How do you create content that is naturally linked?
Below you will find 3 tried and tested tactics on how you can generate sustainable backlinks. All are based on the same premise: The decisive factor is the quality of your content. With high-quality content, you can build links much faster that will be of lasting use to you.
You can see in the video why investing in content generally pays off:
# 1 generate backlinks with linkable assets
Linkable asset is nothing else than that Technical term for "content that is worth linking to". Such content pieces are explicitly created with the aim of gaining backlinks in a natural way (and with the help of promotions).
The content mostly revolves around so-called informational keywords. These are keywords for which information is the focus of the search intention.
A classic for linkable assets based on informational search terms are Statistics keywords such as B. "recruiting statistics". And how does it become a linkable asset? Very simple: Find reliable, up-to-date sources with relevant statistics (Statista, annual reports from your niche, ...). Now you just have to Pick out the most exciting numbers and pretty prepare graphically. To stick with the example above, the end result can look like this:
Such an infographic is much more interesting for other websitesthan just listing the numbers as a list. This increases your chances of getting a link significantly.
Another classic for linkable assets to informational keywords are all Graphics that have something to do with instructions or explanations. This coffee shop has made an infographic that shows exactly what is behind the Austrian coffee classics:
So with a little graphic skill and ingenuity, it's not at all so difficult to create your own link magnets.
Even more Tips on content as link magnets can be found here in the video:
# 2 Create the best content and make it public
Apart from linkable assets (= content that is explicitly planned as a link target), you should ask yourself for every single post:
Is the topic / the topic coverage / the point of view / the spelling worth linking to my article?
Be ruthlessly honest about this. In a meaningful content strategy, there is only room for content that fulfills a specific purpose. If your planned content falls into one or even more of these categories, that's a very good sign:
- innovative contributions
- useful posts
- entertaining messages
- Sweepstakes & quizzes
Warning: the Content creation is only half the battle! Once that's checked, you'll need to actively promote your new (or revised) posts.
Share it on social media, refer to it in the newsletter, write to your (influential) contacts, etc. Who knows, maybe your new content is exactly what other content creators, journalists, etc. have waited - and you already have a new relevant backlink.
If you run an online shop, you will find very specific tips in our guide on building links for online shops!
I also recommend the video in which Alexander explains how link building really scales for every page:
# 3 Look for potential backlinks: rediscover your own content on the Internet
Depending on your niche and the type of content, it is possible that your content is already being shared or that you are mentioned without a link - without you knowing anything about it. The principle is simple: Find content that is yours and is already floating around the internet.
- You can rediscover infographics or images on your site using the image search.
- Also check regularly with YouTube videos who is using your videos.
You can find embedded videos via YouTube Analytics in the category Range – Access Sources – external.
You can usually see whether you have been correctly listed as a source if you go to Google site: domain + keyword enter.
Now what if you find that your images, graphics, or videos are being used without referencing? In such a case, find the webmaster and please indicate the source correctly by your side. The result: a new backlink without much effort.
In the screencast there are even more ideas for simple link building strategies for established websites:
If your Page mentioned but not linked you can find out by following the scheme "brand -ownwebsite.com -facebook.com -instagram.com“Googled.
The Goal of your research is to find out:
- Have I been linked?
- Is the url correct?
- Could the anchor text be better?
Incidentally, this is even easier at the beginning than when a lot of your content has already been published. Keep an eye on your content portfolio as often as possible, i. H. check regularly whether you are missing a link somewhere.
At the end of this chapter, a video in which Alexander shows you how to generate backlinks without any new content:
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