How to create the professional website
7 tips to build a professional website
When you start a business, you have to create a professional website for yourself! There is no way around it today!
Even if you hang up the pen in the evening, some potential customers on your website may find out about you and your projects. You can see your website as your business card. And after all, you don't print them out on 80 g / m paper. And remember, the website is "open" 24 hours a day, 7 days a week and 365 days a year. Therefore it has to be professionally designed! Both in terms of design and content!
We'd like to give you 7 tips that you should keep in mind for your business website:
Tip 1: The first impression - design and layout
The first few seconds decide whether a visitor goes deeper into the website - or whether he jumps off. So he has to be convinced at first glance! In this brief moment, the look is crucial. You should give your website a professional layout and design. This also includes your logo, the font and colors that belong to your corporate identity. These should of course be coordinated with each other!
Note the relevance of mobile. When you surf with your smartphone, you want to see all content visually processed!
I also don't want to fuss around on the display until I have everything in view and can read what I want - then I'm annoyed and have long since left the website. It's the same with your visitors. So optimize your website also and especially for mobile. The best way to do it is to create it with a responsive theme. This means that the aspect ratio is then automatically adjusted to the browser size. If you don't have a responsive theme, plugins that can create a mobile view of your site will also help you.
Tip 2: ease of use
Pay attention to the usability of your site. In the best case, your visitors should be able to navigate through intuitively. Put yourself in the shoes of your visitors when you start structuring your website.
Of course, you should choose the font and color so that the texts are legible on the one hand and match your corporate identity on the other (see point 1).
In addition, there are some things that have become standard over the years and that users are used to (and you certainly are too). Based on our experience, we expect, for example:
- that the company logo is usually on the top left,
- that you get back to the start page by clicking on the logo,
- that for buttons the "back button" is listed on the left and the "next button" is listed on the right,
- that we have a search mask. So that we can search for keywords when we can't find them directly.
Tip 3: Understandable and clear content
You should present the content in an understandable way, even if you can throw around with specialist vocabulary! Maybe you even want to because you want to express your competence with it! - Hold back a little! Your visitors should understand what you are doing and not jump off because they only understand the train station.
You should also separate topics from one another. For example, set up sub-pages so that the website does not appear too overloaded. Of course, content is not just about texts. Include photos that support the statements of the corresponding texts, show your projects or just pictures that loosen up the texts a little. Of course, when using photos, make sure they are professional. (Please also read point 7!)
Tip 4: being up to date
Nothing is worse than coming to a website, clicking the news section or blog and seeing messages that are ancient. Make yourself aware in advance that you have to maintain your website. It's work, of course! But it's worth it. Because this is also an important criterion for search engines! Because in order to be found on the Internet, you first have to be visible.
Tip 5: contact options
Offer your visitors the opportunity to get in touch with you at any time. You are welcome to get personal! We like it when we know who we are actually dealing with! Especially with small companies or start-ups it is very important to build a "relationship" with your visitors. Give them an impression of you. Describe who you are and show a photo of yourself! You can implement this, for example, with an “About me”, “Who we are” or “Contact page”. There you can include a contact form and other contact details.
Personally, I prefer to use email and phone to contact me. But since we all think differently, you'd best list all the possibilities. So you can really “pick up” every visitor. Include links to the social media platforms on which you are active.
In general, when it comes to contact options, it is better to list one too many than one too few! Therefore, it is best to also integrate them into the footer. Better safe than sorry! 🙂
Tip 6: loading times
Loading times are a very relevant and critical topic for websites. You will certainly get impatient if you have to wait forever when you view the page until the content can be completely loaded. When you are out and about, with limited internet, it is still reasonably justifiable and understandable. But only then! Otherwise, you close the window rather than wait. Your visitors should definitely not do that. Therefore, fast loading times are a "must". You should optimize images, films / videos before you upload them. There are various ways of doing this. Many image editing programs have the option of saving directly for "web and devices". But do not lose sight of the fact that the images still have to be sharp in view of the sheer optimization of the loading time. There are also plenty of tools that can help you with compression, such as TinyPNG.
Tip 7: Legal regulations
Yes, there are unfortunately a few things to consider here, otherwise a warning may be issued. Of course, this includes not using any third-party images (except license-free images) or third-party texts. In addition, you have to provide information on data protection and an imprint. There are many helpful pages on the Internet for this, one top address is, for example, that of Dr. Schwenke law firm.
If you take all of this into account, you are already taking an important step in the right direction. Of course, there are many more tips and tricks for creating and designing websites professionally.
You could actually write a little novel on every single point. I hope that we were able to give you a good insight into the subject of "creating a professional website"! And more tips that go a little deeper will follow!
Speaking of tips ... you haven't had enough yet? Then we have other good tips and tricks in store for you:
Feel free to leave us your experiences and miracle weapons in the comments 🙂
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