Is the print newspaper industry dead

Print is dead - right? A statement for paper.

Healthcare trends. May 2011.

The regular reference of our customers and partners to this supposedly generally recognized fact is the decisive initial spark for a small statement. Let it be clear in advance: no, print is not dead. However, the fact is: Print has to change. Why and in which direction we want to summarize briefly and by no means all-embracing, but no less relevant for that reason. The status quo: with the advent of digital media in our everyday lives, the areas of application for print products are being decimated. However, communication via paper and printer's ink is not disappearing, it is rather shifting. There are those who already want to read their newspapers indispensably on the iPad, those who no longer read books but listen to them - or, if they already read, then do so on Apple's tablet ... but there are still those who , especially BECAUSE everything is digital, fast and just a click away from the (also digital) wastebasket, things would like to be binding. In three dimensions. To touch. Real. That by no means means that everything digital would be less binding. It simply means a parallel existence of two media that should learn to build on each other, to interact with each other and to leave it open to the consumer whether he wants to enjoy his magazine with clammy fingers at the quarry pond or on the iPad (which does not do well in in the sun and near children eating watermelon or, alternatively, the grill). The stream of news, which everyone can put together individually and quickly available in various ways, either via Facebook, RSS or similar tools, rushes past us every day and it will certainly not be easier to generate attention in the eternal murmuring stream of information. A business card, the brochure, an elaborately designed print - that stays. It exudes value, constancy and reliability. Perhaps one day we will operate completely paperless and receive our information, our entertainment exclusively via portable head-up displays, retina projections and data streams ... at least today, web and print, digital and analog, complement each other seamlessly at best and together result in the one for today Appropriate mix of acceleration and deceleration, digital and analog effects. Mailings, postcards (among other things, to transport QR codes), brochures and magazines are still an integral part of the business equipment and we still advocate their use - among other things, to generate traffic on the websites;)