How will marketers use Google+
DAZN takes on the marketing itself and promotes Haruka Gruber to head of media
New self-confidence in a booming market: DAZN is now marketing the advertising inventory itself, relying on a technology infrastructure offered by Google, among other things. This is intended to make the streaming service the leading addressable broadcaster in Germany, Austria and Switzerland.
In order to become more effective in-house, DAZN is also expanding the media team. The central contact person is now Haruka Gruber. He controls the work with media agencies, brands and sports betting providers. The new top manager has known the house since it was launched in 2016. Gruber was involved in building up DAZN in various positions. His position has now been newly created.
Thomas de Buhr, Executive Vice President of DAZN in German-speaking countries and himself a former Google decision-maker, is letting the previous marketing cooperation with the ProSiebenSat.1 subsidiary SevenOne Media expire.
"The year 2021 marks an important point in the history of DAZN. The media department is an essential part of our growth strategy," said de Buhr. "For this reason we have decided to further strengthen this area and manage it in-house."
background: At Google they are pleased with the customer acquisition of the well-known advertising partner from the boom segment of streaming TV. "We are very pleased about the partnership with DAZN and the integration of Google Ad Manager and Dynamic Ad Insertion (DAI) technology on their OTT platform. This cooperation is a milestone for the entire industry and shows the seamless connection of addressable advertisement with the numerous sports broadcasts on DAZN, "says Justin Gupta, Head of Broadcast Partnerships UK & Ireland at Google. "This opens up new opportunities for advertisers without compromising the great user experience." Thomas de Buhr himself was a Google top manager for a long time. He came to DAZN via the intermediate station Twitter.
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