Update your LinkedIn profile regularly

Job Search: Avoid These Five Mistakes On LinkedIn

There is no second chance for a first impression! This applies both in real life and in the digital world. You should avoid these five mistakes when looking for a job on LinkedIn so that you do not catapult yourself directly into ruin.

1. An unprofessional profile picture (or none at all)

The classic applies here: “A picture is worth a thousand words!”. Did you know that members are seven times more willing to accept a contact request if it comes from a LinkedIn profile with a profile picture? This has the following reason: Often a neglected profile gives the impression that the owner is too lazy or too unprofessional or that something is wrong with the profile. In today's world of fake profiles and fake news, users of social and business networks like LinkedIn have become more cautious when it comes to networking.

A photo will also help your contacts remember you. For example, if you met at a networking event. But beware! Don't just take a snapshot from your last summer vacation. Be sure to use a recent and professional photo.

2. Network with the wrong people

In exchange with my colleagues, I often experience that they are very keen to collect numerous contacts within their networks in order to build up a correspondingly large network. This approach is also correct, but I always advise my colleagues to pay attention to the quality of the contacts. It's not about who has the largest network, but the most valuable.

You don't always have to accept every contact request that you receive. Connect with those who bring you real value on LinkedIn. These can be old work colleagues as well as experts from your specialist area as well as new business contacts.

3. Excessive profile stalking on LinkedIn

A useful function of LinkedIn is the traceability of who has viewed your profile. However, it can very quickly appear unprofessional if you call up these profiles weekly or daily from now on without making a direct contact request. Especially when it comes to profiles of recruiters or HR managers of your future employer of choice.

My tip: If you are actively looking for a job, deactivate the information display on the profiles you have visited within the business network.

4. Outdated profile information

Many professionals think that it is completely sufficient to set up a LinkedIn profile. But many employers don't just stumble upon your profile and offer you the job straight away. You have to do something about this too. The best example of this: Your profile data and the last changes were a few years ago.

If you present yourself professionally with such an outdated profile, the impression can quickly arise that you may not be on your toes at the job either. Therefore, make sure that you update your profile regularly and that your information is always up to date. You don't submit an outdated résumé with your application documents, do you?

5. Your LinkedIn profile is missing life

As mentioned earlier, a potential employer doesn't just stumble upon your profile. Especially not if you have only entered the most necessary information in your profile, but the really interesting content is missing. This makes your appearance seem boring and not very meaningful.

In addition, you will not appear in the search searches of HR managers. These mostly use the network-internal keyword search to find the right candidates for the advertised positions. The fewer keywords and hard facts you store in LinkedIn, the worse your ranking within the respective search results.

To give life to your profile:

    • For example, write a summary with important keywords and add a few bullet points to your professional stations with a description of your activities and tasks. Focus on your core competencies and unique selling points and position the most important information and qualifications right at the beginning of the overview.

      Recruiters in particular have a very well trained eye and decide in a few seconds and based on the first impressions whether the profile they viewed fits or not. When asked which skills and keywords to include in your profile, it can help to think of the search terms that you would enter yourself to find yourself.

    • Make your profile more active by uploading a background photo as well. In addition, you can give your profile slogan a little pep by individualizing it. Don't be afraid to join communities or publish articles within your news feed. You can read about the advantages of communities in one of my last blog posts.
  • Use different media formats, such as B. Photos, videos, presentations or links to your own homepage. This makes your profile look more professional and interesting. This gives the impression that you have thought about your profile and it shows competence.

Would you like to find out more about my recommendations for using social media in a business context? Then visit our career center now.

Stephanie Mirzwa

I've been with Hays since 2011. I started out as an IT recruiter in recruitment management, and since February 2013 I've been working in social media recruiting.