Are vapes popular in Australia


  • Sales in the e-cigarette segment will be around € 18,332.9 million in 2021.
  • According to the forecast, a market volume of € 23,528.2 million will be achieved in 2025; this corresponds to an annual sales growth of 6.44% (CAGR 2021-2025).
  • Converted to the size of the population, around € 2.44 per capita will be sold in this market in 2021.
E-cigarettes are devices that produce an inhalable aerosol by heating nicotine-containing liquids. These relatively new products are often presented as alternatives to flammable tobacco products (e.g. cigarettes). The products in this category differ greatly in size, function and price. North America and Europe are the top-selling e-cigarette markets. In many countries in Central and South America and Asia, e-cigarettes are banned or strictly regulated.

Our analyzes cover the devices as well as e-liquids, vaping pods and bases. In contrast to flammable tobacco products, the amount of tobacco and the prices of different types of e-cigarette products are not directly comparable, which is why the volume and price data are not shown.

The following countries are excluded because they either ban all e-cigarettes or the nicotine-containing products in this category: Egypt, Argentina, Australia, Bahrain, Bhutan, Brazil, Brunei, Gambia, India, Iran, Japan, Jordan, Cambodia, Qatar, Colombia , Kuwait, Lebanon, Malaysia, Mauritius, Mexico, Nepal, Nicaragua, Norway, Oman, East Timor, Panama, Saudi Arabia, Seychelles, Singapore, Sri Lanka, Suriname, Tajikistan, Thailand, Turkmenistan, Turkey, Uganda, and Uruguay.


  • Disposable e-cigarettes
  • Rechargeable vaporizers (e.g. vape pens, pod vapes, vape mods)
  • E-liquids, vaping pods and nicotine salt


  • Untaxed e-cigarette devices, e-liquids, pods and nicotine salt
  • CBD liquids
  • Heat-not-burn products (e.g. IQOS) and smoke-free tobacco (snuff and chewing tobacco)
  • Decorative accessories for e-cigarettes (e.g. boxes)